Dermatology SEO
SEO for Dermatology & Cosmetic Dermatology Practices
Dermatology practices serve two very different searchers: patients with medical skin concerns and patients seeking cosmetic treatments. We build SEO that wins both, with special focus on the cosmetic services that drive margin.
- 100% med spa focus
- One med spa per market
- Compliance-aware content
- Reporting on booked consults
The short answer
What is dermatology SEO?
Dermatology SEO helps your practice appear when people search for skin conditions, such as acne, eczema, psoriasis or skin checks, and for cosmetic treatments like Botox, fillers, lasers and peels.
Medical dermatology content must be accurate and reviewed by your physicians. Cosmetic content must be persuasive and compliant. We plan both, keep them on separate pages, and connect them so medical patients discover your cosmetic services.
Why it matters for med spas
- Two audiences: medical and cosmetic
- Health content is held to high quality standards
- Cosmetic services often carry the best margins
- Physician credentials are a strong trust signal
The problem
Common dermatology SEO gaps
Where practices lose visibility and patients.
Cosmetic pages are thin
Medical pages may be strong while cosmetic services barely appear.
Insurance confusion
Patients cannot tell which services are covered and which are cosmetic.
Provider pages missing
Dermatologists and PAs without detailed profiles.
Multiple locations
Locations competing with each other or missing their own pages.
What you get
What our dermatology SEO includes
Medical accuracy plus cosmetic growth.
Cosmetic treatment pages
Injectables, lasers, peels and skin rejuvenation pages.
Condition pages
Physician-reviewed content for common skin conditions.
Provider profiles
Board certification, training and specialties.
Location SEO
Pages and profiles for every office.
Review strategy
Reviews that mention both medical and cosmetic care.
Schema markup
Physician, medical clinic and FAQ structured data.
Content calendar
Seasonal skin topics and treatment guides.
Reporting
Cosmetic consultations tracked separately.
How we work
How we work with dermatology practices
Clear priorities and physician review built in.
Audit
Medical and cosmetic visibility, by location.
Plan
Prioritize cosmetic services with the best return.
Build
Treatment, condition and provider pages.
Local
Profiles, reviews and citations per location.
Measure
Cosmetic bookings and consult requests.
Treatments we optimize for
Built around the treatments that drive your revenue
Every plan maps keywords and pages to the services you actually want to sell, not generic “spa” terms.
FAQs
Frequently asked questions
Can you help us grow cosmetic dermatology specifically?
Yes. Many practices ask us to focus on cosmetic services, which usually offer the best margins.
Who reviews medical content?
Your dermatologists review all medical information before it is published.
Do you work with multi-location dermatology groups?
Yes, with a page and Google Business Profile strategy for every location.
Is dermatology SEO different from med spa SEO?
It overlaps a lot, but adds medical content standards and the need to separate insurance-based and cosmetic services clearly.
Related services
Services that work best alongside this one
Free · No obligation · 1 to 2 business days
Get Your Free Med Spa SEO Audit
We review your website, Google Business Profile and top local competitors, then send you a clear plan showing which treatments you can rank for and what it will take.
- Ranking and keyword-gap report for your top treatments
- Google Maps and Business Profile review
- Technical, speed and mobile check
- A prioritized 90-day action plan, yours to keep